The aim of the Impfen60+ campaign was to convince people aged 60+ in Thuringia to get yearly flu vaccine. For this campaign we’ve created senior-friendly brochures, outdoor campaign and a website. Our research based on personas created together with University in Erfurt and personal experience in so called “age suits”. Colors are corresponding with Thuringias coat of arms, fonts are big and easy to read and most photographs were shot especially for this campaign by Wolfgang Hanke (Lindr to make sure they suite well seniors in Germany. Mid-term Ministry of Health in Thuringia has asked us to expand the information campaign for age groups 0–17 and 18-59.
This project was a co-created with Universität Erfurt, Universitätsklinikum Jena and the Robert Koch-Institut.
Created at Lindgrün GmbH for Thüringen Impft.
2017–2019
